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4w ago

NRSC Posts AI-Generated Schumer Video During Shutdown Standoff

The GOP Senate campaign arm defends the labeled deepfake as a fair visualization of a print quote, testing platform policies.

Senate Minority Leader Chuck Schumer, D-N.Y., expresses his frustration as he speaks to reporters outside the Senate chamber to blame President Donald Trump and the Republicans with the government shutdown, at the Capitol in Washington, Thursday, Oct. 16, 2025. (AP Photo/J. Scott Applewhite)
© Consolidated News Photos / Shutterstock.com
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Overview

  • The 30-second ad on X shows an AI version of Chuck Schumer saying “Every day gets better for us,” a line he gave to Punchbowl News in a print interview.
  • A small on-screen “AI generated” tag appears as the ad pairs the synthetic clip with footage of shutdown impacts, including service members at a food bank.
  • NRSC communications director Joanna Rodriguez defends the tactic, saying AI is here to stay and that the words are Schumer’s.
  • X has not removed the post or added a platform warning beyond the watermark, despite rules restricting misleading synthetic media.
  • The rollout builds on Republicans’ growing use of AI, including videos shared by President Donald Trump, as scrutiny of political deepfakes intensifies.