Overview

• The 2025 Las Vegas rugby league event drew over 45,000 attendees, surpassing last year's attendance and featuring expanded programming including four NRL games and a women's international match.
• Collaboration with UK Super League teams Wigan and Warrington added a British element, boosting fan engagement and media coverage in both the UK and the United States.
• The event marked the first profitable year of the NRL's five-year Las Vegas plan, with increased U.S. interest in the sport, particularly in streaming service subscriptions and sports betting opportunities.
• Despite the success, challenges remain in growing rugby league's American audience, as much of the attendance consisted of traveling fans from Australia, New Zealand, and the UK.
• Future plans for the NRL's U.S. expansion include exploring other major cities like Miami, Los Angeles, and New York, with discussions also underway for potential events in London.