Overview

• The NRL and Super League are hosting a series of rugby league matches at Allegiant Stadium in Las Vegas, including men's and women's games, to attract new fans in the US.
• This marks the second year of the NRL's effort to break into the US market, with expanded events and collaborations with UFC, NFL, and other sports organizations to promote the sport.
• The Super League is participating for the first time, with Wigan Warriors and Warrington Wolves playing what is being described as the biggest game in British rugby league history.
• Promotional efforts target diverse audiences, including UFC fans, the Polynesian community in Utah, and NFL enthusiasts, leveraging cultural and sporting overlaps to build interest.
• The event is part of a broader five-year strategy to grow rugby league's international presence, with potential ripple effects for both Australian and British leagues.