Overview

• The NRL is hosting matches at Las Vegas' Allegiant Stadium to introduce the sport to American audiences, with efforts targeting regions like California, Nevada, Texas, and Utah.
• The league is partnering with UFC for cross-promotion, leveraging shared working-class fan bases and the appeal of high-impact sports to attract US viewers.
• Promotional efforts include appearances by NRL players at events such as NASCAR races, basketball games, and UFC shows, as well as collaborations with NFL and NHL teams for market insights.
• NRL clubs are adjusting their strategies for the smaller field dimensions at Allegiant Stadium, with some teams training on narrower pitches and adapting their gameplay accordingly.
• Marketing efforts also aim to engage Polynesian communities and women’s sports fans, with a women’s test match between the Jillaroos and England included in the Las Vegas event lineup.