NRI Content Creator's Viral Video on Avoiding Curry Smell Divides Opinion

Shivee Chauhan's Instagram video addressing cultural stereotypes and offering practical tips has drawn both praise and criticism online.

Shivee Chauhan, an Indian content creator based in the US, posted a video on 'how to not smell like curry,' which has garnered 7.8 million views on Instagram.
The video addresses the stereotype in Western countries that Indians are often associated with the smell of curry, a topic that has sparked mixed reactions online.
Chauhan shared practical tips such as using dedicated cooking clothes, changing out of work attire immediately, and storing jackets away from the kitchen to prevent lingering food odors.
Some viewers appreciated the advice as helpful and relatable, while others criticized it for reinforcing racial stereotypes and catering to Western biases.
The discussion highlights broader issues of cultural identity, hygiene practices, and the challenges faced by immigrants navigating stereotypes in foreign cultures.