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2h ago

NR Sports, Owned by Neymar’s Father, Reported to Buy Pelé Brand for $18 Million

The deal is expected to be unveiled on Nov. 19 to coincide with the anniversary of Pelé’s 1,000th goal.

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Overview

  • Brazilian outlets citing UOL report that NR Sports has acquired rights to Pelé’s name, image, product licensing and historical archives.
  • The reported purchase price is US$18 million, roughly R$95 million at current exchange rates.
  • The planned announcement date aligns with the 56th anniversary of Pelé’s landmark goal scored for Santos against Vasco.
  • Poder360 reports the rights were previously held by U.S.-based Sport 10, whose event-centric strategy depended on Pelé’s presence and left the brand underused after his death in 2022.
  • No commercialization plan has been disclosed, though NR Sports has recently refreshed Pelé’s former box at Vila Belmiro and promoted Neymar with legacy-linked branding.