NR Sports Acquires Pelé Brand Rights From U.S. Agency

Overview

• NR Sports, the agency run by Neymar’s parents, announced the purchase at a Museu Pelé event in Santos on November 25.
• The transfer moves control from U.S.-based Sport 10 and was publicly framed as bringing the brand back to Brazil.
• G1 reported an estimated total cost near US$8 million including taxes and fees, while CartaCapital cited US$18 million reported by the press.
• Official Instagram accounts for Pelé and NR Sports released a video emphasizing the repatriation theme.
• Santos FC president Marcelo Teixeira welcomed the change, saying it opens the way for the club to negotiate commercial use of Pelé’s image.