NP Digital Acquires REBL House, Bolstering Creative Capabilities

The merger integrates creative and data-driven strategies, aiming to confront the convergence of brand and performance in the marketing landscape.

Performance marketing agency NP Digital has finalized its acquisition of full-service creative and branding agency REBL House, making it the creative strategy and production division within NP Digital globally.
REBL House founder Alex Toulch will remain CEO of the creative agency and transition to executive creative director focusing on creative strategies that bolster performance and messaging across channels.
The merger is expected to attract a more Gen Z audience and distinguish media from the 'overuse of AI' as content creators experiment with generative AI tools.
REBL House has done more than 1,000 projects for clients including Hello Fresh, Body Armor, and Marriott, offering services from influencer marketing to audio production.
The joining of these two agencies gives rise to a new paradigm for marketing to confront the forthcoming convergence of brand and performance, integrating creativity and data-driven strategies.