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Novo Nordisk Taps Emcure as Exclusive Distributor for Poviztra Weight-Loss Injection in India

The collaboration focuses on expanding pharmacy availability to regions beyond Novo Nordisk India's current reach.

Overview

  • Emcure will commercialise and market Poviztra nationwide as Novo Nordisk India’s appointed exclusive distributor.
  • Distribution efforts prioritise retail pharmacies and geographies not previously covered by Novo Nordisk India.
  • Poviztra is a second brand of Wegovy (semaglutide 2.4 mg), indicated as an adjunct to diet and physical activity for chronic weight management and to reduce major cardiovascular risks.
  • Companies cited STEP and SELECT programmes showing roughly one in three patients achieved over 20% weight loss, supported by extensive real-world use.
  • Emcure shares climbed about 6–8% intraday after the announcement, outperforming the broader market.