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Novo Nordisk Cuts 2025 Outlook and Names New CEO as Shares Plunge

The leadership change follows intensified pressure from compounded copycats, with rival Eli Lilly therapies adding to slowed sales momentum.

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A view shows a Novo Nordisk sign outside their office in Bagsvaerd, on the outskirts of Copenhagen, Denmark, July 14, 2025. REUTERS/Tom Little/File Photo
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A view shows a Novo Nordisk sign outside their office in Bagsvaerd, on the outskirts of Copenhagen, Denmark, July 14, 2025. REUTERS/Tom Little/File Photo

Overview

  • Novo Nordisk cut its 2025 sales growth forecast to 8%–14% and operating profit growth to 10%–16%, down sharply from prior guidance.
  • Maziar Mike Doustdar will assume the CEO role on August 7, replacing Lars Fruergaard Jørgensen to lead the company’s next growth phase.
  • Shares fell more than 20% in U.S. trading, wiping out over $60 billion in market value after the guidance downgrade.
  • Compounded semaglutide knockoffs have continued to cannibalize Wegovy and Ozempic sales despite FDA restrictions.
  • The company merged two research and development units under chief scientist Martin Holst Lange to accelerate innovation.