Overview
- Arians and Gronkowski revealed the “Relax, it’s a Blood Test” spot on Jan. 29 during a TODAY appearance as paid spokespeople, with the ad slated to air during the Feb. 8 broadcast.
- The commercial features current and retired NFL tight ends including George Kittle, Colby Parkinson, Greg Olsen, Tony Gonzalez, Delanie Walker and Vernon Davis.
- Narrated by Arians, the ad uses humor to emphasize that prostate cancer screening can begin with a simple, finger‑free PSA blood test.
- Arians, diagnosed in 2007 and now a prostate cancer survivor, credits early detection with helping save his life.
- Novartis cites about 40.3 million age‑eligible men who have never had a PSA test, and the American Cancer Society’s CEO says expanding access to screening is essential to improving outcomes.