Overview

• An IPO hearing scheduled for later this year will resolve the dispute over the nkd trademark between Rebecca Dowdeswell and L’Oréal.
• Dowdeswell closed her Nottingham salon and spent more than £30,000 defending her brand after her 2009 nkd trademark lapsed in 2019 and faced opposition in 2022.
• L’Oréal contends that nkd infringes its Naked eyeshadow mark and risks consumer confusion despite distinct spelling and pronunciation.
• Dowdeswell’s counterclaims seek to strip L’Oréal of dormant Naked trademarks across product categories she says the company does not actually use.
• L’Oréal says it has offered to support Dowdeswell’s business aspirations while upholding its longstanding trademark rights.