Overview

• The new depiction lowers the Leprechaun’s fists and shows him running with a football, emphasizing the sport over the traditional fighting stance.
• Designed in-house by Fighting Irish Media, the mark drew on input from athletic staff and inspiration from the running styles of past and current student-athletes.
• Notre Dame is keeping its primary ND monogram across all sports, with the Leprechaun remaining a secondary spirit mark.
• Merchandise featuring the logo is on sale now, and the emblem will appear on sidelines this season and on apparel through Under Armour.
• Initial reaction from fans and alumni is mixed, with some praising the concept and others criticizing the redesign as unnecessary or overly commercial.