Notre Dame Poised to Strike Lucrative New Deal Allowing Athletes to Capitalize

Notre Dame's apparel contract is now up for bids, allowing the school to get the highest offers from companies like Adidas and Nike.
Notre Dame could build a recruiting advantage by structuring a deal allowing athletes to sign their own shoe deals, benefiting from name, image and likeness rules.
Allowing athletes to sign shoe deals could allow Notre Dame to feel better about athletes benefitting from NIL while still getting a big apparel deal.
Notre Dame may be able to get a huge brand boost by sacrificing some money in exchange for athletes gaining opportunities.
After Under Armour's deal expired, Notre Dame is in position to shake up the college apparel world if they want to.