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Nothing Plans to Double Smartphone Launches in 2027

The move aims to lift volumes by roughly 50% next year, signaling continued focus on phones despite rising memory costs.

Overview

  • Nothing confirmed on Thursday that it plans to launch about six phones in 2027, roughly double the three devices it released in 2026.
  • Co‑founder Akis Evangelidis said the company will offer a wider range of devices and will share detailed lineups closer to each launch.
  • The company set a target to grow unit volumes by about 50% next year while it continues an internal reorganization and regional consolidation.
  • Nothing has created dedicated business units for audio and AI‑native products and named the US a major priority for its audio expansion.
  • Rising memory and RAM prices since late 2025 have forced Nothing to pause lower‑margin CMF projects and keep budget phone plans under review, which could delay cheaper models for price‑sensitive buyers.