Overview
- Since its July 1 debut, the Nothing Phone 3 has outperformed the Phone 2 in multiple regions and drawn thousands of consumers to its drops.
- According to Counterpoint Research, Nothing ranked as India’s fastest-growing smartphone brand in Q1 2025 with 156% year-on-year shipment growth.
- Tipster Yogesh Brar reported on X that Nothing is planning budget-friendly ‘Lite’ and ‘T’ models priced below ₹20,000.
- Nothing has offered no official confirmation or launch timeline for the rumored lower-cost variants, leaving specifications unverified.
- Analysts say the strategy aims to shore up underwhelming Pro-model sales as the brand contends with rivals Xiaomi, Realme and OnePlus.