Overview

• The catchy audio, pairing Jess Glynne’s “Hold My Hand” with Zoë Lister’s voiceover from a 2024 commercial, has been used in over 1.5 million TikTok videos.
• Creators are overlaying the upbeat tagline onto vacation mishaps and disasters, from tiny hotel window reveals to water park tumbles and New York City subway flooding.
• Zoë Lister’s once-anonymous narration has propelled her to internet stardom, earning global DMs and culminating in a joint live performance of the clip with Jess Glynne on Capital FM.
• Jet2 has embraced the craze by posting its own TikTok videos, rolling out trend-based discount codes, sponsoring sweepstakes and launching official social challenges.
• The resurgence highlights how legacy advertising elements can gain fresh marketing value through user-generated virality long after their initial release.