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Nothing Appoints Himanshu Tandon to Lead CMF, Pivots Global Push to India

The POCO India veteran steps in to scale the design-led sub-brand from Gurugram after Nothing centralized CMF marketing there.

Overview

  • Nothing named Himanshu Tandon Vice President of Business for CMF, assigning him oversight of global strategy, growth and go-to-market execution.
  • India will serve as CMF’s primary expansion hub following the relocation of its global marketing operations to Gurugram.
  • Carl Pei said Tandon’s proven success positions him to shape CMF’s next phase of growth and drive the brand forward.
  • Tandon previously served as POCO India Country Head under Xiaomi, bringing over eight years of senior leadership experience in rapid scale-up.
  • CMF targets the affordable segment with design-led phones, earphones and smartwatches aimed at younger consumers.