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Nostalgia Fuels Booming UK Market for Second-Hand Toys

Survey results from Compare the Market combined with Dan Hatfield’s expert advice show why condition, provenance and limited-edition runs can sharply lift resale values.

Overview

  • A Compare the Market poll of 2,000 adults finds 76% of UK households store toys, averaging 16 each, and sellers typically pocket £125.92 per sale.
  • Dan Hatfield estimates the average home holds roughly £300 in toys among £3,000 of unused items that could be flipped for profit.
  • Hatfield highlights plush lines such as Beanie Babies, Jellycat and Care Bears with original tags and provenance as top resale prospects, citing examples of a £150 Beanie Baby, a £2,000 Jellycat Imogen and 1990s Harrods bears fetching £400–£600.
  • He recommends monitoring social media, online forums and community chatter for signs of long waiting lists, early sell-outs and aftermarket price spikes to time listings.
  • Compare the Market’s release of 1,000 Sergei cricket plush toys via an exclusive app prize draw closing September 5 introduces a new limited-edition drop that may spark collector demand.