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Norway’s Salmon Costume Goes Viral After Miss Universe Preliminaries

Organizers in Norway describe the fish look as a tribute to the nation’s salmon heritage.

Overview

  • During the early-November 19 preliminary in Thailand, Miss Norway appeared in a salmon-inspired national costume featuring orange-copper tones, scale-like textures and silver booties.
  • Clips of the presentation spread widely on X as users shared memes comparing the outfit to tuna, sushi and supermarket fillets, with reactions ranging from ridicule to praise.
  • Norway’s national pageant organization framed the design as a cultural nod to the country’s fishing tradition and the economic and gastronomic importance of salmon.
  • Coverage described the costume opening onstage to reveal an inner look, further fueling online chatter about its theatrical presentation.
  • Reports also highlighted other notable moments, including a fall by Great Britain’s Dani Latimer and praise for Mexico’s Fátima Bosch, while some outlets listed Miss Norway as Leonora Lysglimt-Rodland and others as Mina Oceana.