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Norton Unveils First ‘Resurgence’ Teaser Ahead of EICMA 2025

The teaser outlined TVS’s premium-first strategy with an EICMA reveal setting the stage for future mid-range models.

Norton Motorcycle Teaser
Image

Overview

  • Norton released its first official teaser on Instagram under TVS ownership, using the tagline “Norton’s Resurgence! A New Era Begins.”
  • The image highlights a sharp, sporty tail section and a distinctive taillight featuring multiple vertical slats.
  • The teaser confirms Norton’s comeback launch on November 4, 2025, at the EICMA show in Milan.
  • TVS Motor Company has invested about Rs 2,200 crore to revive Norton and restore its premium heritage.
  • Insiders indicate a 300–400cc modular platform is in development to challenge mid-range rivals, though details remain unconfirmed.