Norton Sets Nov. 4 EICMA Reveal for Four-Model Comeback Under TVS

Overview

• TVS-owned Norton will unveil the V4, Manx, Manx R and Atlas in Milan on November 4, 2025 as part of its Resurgence plan.
• The V4 superbike serves as the flagship, with two trims planned, and will be hand-assembled in Solihull using components sourced from India.
• The Atlas is positioned as a twin-cylinder, mid-capacity adventure tourer slated for local manufacture in India to enable competitive pricing.
• Indian retail preparation is underway, with dealership appointments in progress and a launch targeted for April 2026.
• Design direction is being reset under Chief Creative Advisor Gerry McGovern, following an official superbike sketch by Head of Design Simon Skinner.