Overview
- Skims unveiled campaign imagery and a video on Nov. 17 featuring 12-year-old North West with the tagline, “Everybody is wearing Skims.”
- North appears with long blue‑teal braids in a black sweatsuit styled with furry white boots and a nameplate necklace, with no faux tattoos or piercings shown.
- The campaign was shot by filmmaker Harmony Korine and includes Ken Carson, Mariah the Scientist, Beabadoobee, Madeline Argy, and Veneda Carter with her daughter, Bobbi.
- The Skims × Cactus Plant Flea Market collection goes on sale Nov. 20 at 12 p.m. ET, with online availability and pop-up shops planned in Los Angeles, New York, and London.
- Kardashian recently addressed criticism of North’s temporary tattoos and piercings, calling them fake and a “non-issue” in a Complex interview.