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North West, 12, Launches Parent-Managed Instagram With Fashion-Forward Posts

The new profile signals tight parental oversight after earlier public disputes about the preteen’s presence online.

Overview

  • North opened the verified @northwest account on Dec. 20, captioning a debut photo “first post” as she flashed peace signs in a Balenciaga tee.
  • A follow-up image revealed blue hair under a fuzzy hat with the caption “🔜,” and outlets reported she also shared a brief Instagram Story selfie with friends.
  • The first post drew over one million likes, and the account amassed hundreds of thousands of followers within hours, according to the latest coverage.
  • Her bio states “managed by parents,” which outlets link to Instagram’s 13-plus age policy, and one report noted that comments appear enabled on the personal page.
  • The rollout comes after Kanye West’s 2022 objection to North’s social media use and Kim Kardashian’s public defense of supervised creativity, as coverage references recent research on mental-health risks for young users.