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North Rhine-Westphalia Targets Prison Recruits With Silent Ads in 200 Gyms From December

The push targets young, fit applicants for the general custodial service to help ease staffing gaps.

Overview

  • Placements begin in December across the state, with costs put at a mid–five‑figure euro sum.
  • Fifteen-second, sound-off videos depict duties such as infirmary work, corridor checks, and a simulated cell entry using shields and helmets.
  • The campaign promotes entry into the General Custodial Service (AVD), the largest occupational group in the prison system.
  • Justice Minister Benjamin Limbach called the approach a creative way to reach candidates where they already are.
  • At the start of the year, about 700 of roughly 9,600 prison posts in NRW were vacant, according to previously cited ministry figures.