Overview

• H‑E‑B purchased a 10‑acre parcel at the southeast corner of I‑635 and Hillcrest Road and proposes a large grocery store with a two‑story parking garage.
• The company has applied to change the zoning from neighborhood office to regional retail, which the city says can allow up to 80% lot coverage and buildings as tall as 70 feet.
• Residents organized through the Hillcrest Preservation Coalition and Hillcrest Forest Neighborhood Association cite expected traffic increases and proximity to a White Rock Creek flood plain as key concerns.
• H‑E‑B submitted a traffic mitigation plan proposing a new right‑turn lane at Hillcrest and I‑635 and two left‑turn lanes at the Hillcrest Plaza Drive intersection, and it held a public input meeting on Monday.
• Company representatives say the store could draw about 45,000 customers weekly and, if approved, could open as soon as late 2028, while some attendees voiced support alongside the opposition.