Overview

• Multiple outlets reported that Bill Belichick or his staff told UNC’s social media team not to share New England Patriots content, which initially kept Drake Maye highlights off official feeds.
• After the reports drew swift backlash Monday morning, UNC’s account posted a Maye clip less than two hours later in its first Patriots-related mention since mid-September.
• Belichick previously confirmed he barred Patriots scouts from UNC facilities, a move that has become another flashpoint in his post–New England feud.
• The latest controversy followed a 38-10 home loss to Clemson in which UNC trailed 28-3 after one quarter, fell to 2-3, and saw large sections of Kenan Stadium empty before halftime.
• Off-field scrutiny has grown with a reported lawsuit over the hiring process and renewed attention to Jordon Hudson’s visible sideline presence, even as Belichick says the team must keep its approach but execute better.