Overview

• The Newzoo and Tebex report projects a $188.9 billion global games market in 2025 with 3.54 billion players worldwide, over half in Asia-Pacific.
• North American gamers average $325 in annual spend despite representing just 7 percent of the global player base, driving 28 percent of total revenue.
• Microtransactions account for roughly half of PC and console revenue in North America and nearly all mobile gaming revenue.
• Within North America, spending is concentrated on exclusive content (34 percent), character customization (29 percent) and content packs or in-game currencies (27 percent).
• Microsoft’s Xbox Game Pass generated nearly $5 billion in revenue last year, illustrating the profitability of subscription models in North America.