Overview
- Anupam Mittal and Namita Thapar invested Rs 1 crore for 4% equity with a 1% royalty until recovery, implying a Rs 25 crore valuation.
- The founders had initially asked for Rs 1 crore for 1.2% equity, a far higher valuation than the final deal.
- Co-founder Akshay Mahendru called the Supreme Court’s recent stray-dog stance “harsh” and said he prefers the term “community dogs,” earning praise from Thapar.
- Nootie demonstrated its purpose-led approach by launching a Rs 10 biscuit pack on Swiggy Instamart for feeding community dogs, with a founder tasting it to show human-grade ingredients.
- Mahendru became emotional under detailed questioning before sealing the deal in a face-off episode that also featured pet brand Smylo and Sharks Vineeta Singh, Varun Alagh, and Kunal Bahl.