Nonprofit NIL Organizations to Benefit from College Football Playoff Championship

Hail! Impact and Montlake Futures, registered 501(c)(3) nonprofits, are set to gain regardless of the game's outcome, with Hail! Impact seeing a surge in donations following Michigan's Rose Bowl win.

Nonprofit Name, Image, Likeness (NIL) organizations Hail! Impact and Montlake Futures are set to benefit from the College Football Playoff championship, regardless of the game's outcome.
Hail! Impact and Montlake Futures are among the few NIL organizations registered as 501(c)(3) nonprofits, a rarity in the NIL world after the IRS issued guidance that NIL collectives may not qualify as tax-exempt if their main purpose is paying players rather than supporting charitable works.
When Hail! Impact receives a donation, 70% of the gift goes to one of its partner charities in its community and 30% goes to the Michigan student athletes who work at events for the charities.
Michigan's win at the Rose Bowl on New Year's Day boosted Hail! Impact's prospects, with the organization receiving millions in donations from fans, including $2 million from a single donor.
Both Hail! Impact and Montlake Futures allow supporters to choose to have their donations go only to paying athletes, but those gifts are not tax deductible.