Overview

• Nonprofit Name, Image, Likeness (NIL) organizations Hail! Impact and Montlake Futures are set to benefit from the College Football Playoff championship, regardless of the game's outcome.
• Hail! Impact and Montlake Futures are among the few NIL organizations registered as 501(c)(3) nonprofits, a rarity in the NIL world after the IRS issued guidance that NIL collectives may not qualify as tax-exempt if their main purpose is paying players rather than supporting charitable works.
• When Hail! Impact receives a donation, 70% of the gift goes to one of its partner charities in its community and 30% goes to the Michigan student athletes who work at events for the charities.
• Michigan's win at the Rose Bowl on New Year's Day boosted Hail! Impact's prospects, with the organization receiving millions in donations from fans, including $2 million from a single donor.
• Both Hail! Impact and Montlake Futures allow supporters to choose to have their donations go only to paying athletes, but those gifts are not tax deductible.