Overview

• Limited-edition packaging will feature Rumi, Zoey, Saja Boys and Derpy on Shin Ramyun and Shrimp Crackers, with rollouts starting in late August.
• The lineup adds a new Shin Toomba Sauce plus special cup noodles modeled on those eaten by the fictional group Huntrix in the film.
• Distribution spans South Korea, North America, Europe, Oceania and Southeast Asia, according to the company.
• Nongshim credits viral fan call-outs of lookalike ramyun and snacks in the movie for catalyzing the partnership.
• The film has recorded about 210 million Netflix views, while its song Golden topped the Billboard Hot 100 last week, boosting the tie-in’s momentum.