Nongfu Spring Faces Nationalist Backlash in China Over Alleged Pro-Japan Imagery

Zhong Shanshan, China's wealthiest individual and founder of Nongfu Spring, is at the center of controversy as nationalist social media users accuse the brand of being pro-Japan.

• Nongfu Spring is targeted by nationalist social media users in China, accused of using Japanese-style imagery on its bottles, leading to a boycott of its products.
• The backlash has resulted in a significant market value loss for Nongfu Spring, with shares dropping and stores pulling products from shelves.
• Zhong Shanshan, China's richest person and founder of Nongfu Spring, faces criticism not only for the alleged pro-Japan imagery but also for his son's American citizenship.
• The controversy highlights the impact of nationalist sentiment on domestic brands in China, previously seen with foreign brands like H&M and Dolce & Gabbana.
• Chinese officials express concern that nationalist-driven boycotts could hinder the growth of the country's private sector, crucial for economic recovery.

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Fortune Semafor South China Morning Post