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Non-Human Identities Move to the Center of Enterprise Security

A 2025 survey found teams now rate machine-user security on par with human accounts.

Overview

  • Cloud automation and AI have expanded the ranks of bots, service accounts, scripts and agents, which in many environments now outnumber human users.
  • Many machine users sit outside traditional IAM, often holding broad standing access with static or hardcoded credentials and little oversight.
  • Sparse logging and monitoring can let stolen machine credentials be abused for weeks or months without detection.
  • Recommended controls include zero-trust enforcement, least-privilege policies, just-in-time access, ephemeral tokens and automated credential rotation.
  • Vendors promote secrets-management and PAM platforms—cited example: KeeperPAM—to centralize credentials, monitor privileged sessions and rotate secrets across cloud infrastructure.