Non-Alcoholic Beer Gains Popularity at Oktoberfest 2024

The world's largest beer festival embraces alcohol-free options as traditional beer consumption declines.

16 out of 18 large tents at Oktoberfest are offering non-alcoholic beer alongside traditional beer.
Non-alcoholic beer costs the same as alcoholic beer, priced between 13.60 and 15.30 euros per liter.
Weihenstephan, the world's oldest brewery, reports that non-alcoholic beers now make up 10% of its volume.
A rise in the 'sober-curious' trend and changing attitudes towards alcohol are driving the popularity of non-alcoholic drinks.
This year also saw the opening of Munich's first alcohol-free beer garden, 'Die Null,' serving non-alcoholic beer and mocktails.