Noggin to Shut Down Amid Paramount Global Layoffs

The preschool streaming service will close later this year, transitioning its content to Paramount+ as part of cost-cutting measures.

Noggin, Paramount Global's subscription service for preschoolers, is shutting down following a series of companywide layoffs affecting 800 employees.
The service, aimed at kids under 7, will cease taking new subscribers and plans to close later this year, transitioning its content to Paramount+ under the Nick Jr. banner.
Noggin was launched in 2015 as a streaming service, after initially operating as a cable TV channel from 1999 to 2009, focusing on educational content for young children.
As of 2019, Noggin had approximately 2.5 million subscribers, offering a library of over 1,000 educational games and videos, including popular shows like 'PAW Patrol' and 'Peppa Pig'.
The layoffs and shutdown are part of Paramount Global's broader cost-cutting measures, amid speculation of a company sale and a strategic shift towards reinforcing Paramount+.