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Noem Condemns South Park’s ‘Lazy’ Mockery as Sexist, DHS Leverages It for ICE Recruitment

Her denunciation of personal jabs spotlights a pop culture–policy clash in which DHS repurposed the show’s imagery for ICE recruitment.

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Overview

  • Noem said on Glenn Beck’s podcast that the show’s ad hominem jabs at her appearance are “so lazy” and sexist, urging satirists to target her DHS performance instead.
  • In Season 27’s second episode, South Park depicts Noem as a Botox-dependent ICE agent who shoots puppies, riffing on her memoir admission and lampooning deportation practices.
  • The DHS X account used a South Park still to advertise ICE recruitment bonuses, prompting the show to retort “Wait, so we ARE relevant? #eatabagofdicks.”
  • Vice President J.D. Vance embraced his caricature by tweeting “Well, I’ve finally made it,” illustrating the bipartisan reach of the parody.
  • South Park updated its X profile image to the melting-face portrait of Noem’s character, doubling down on its claim to cultural relevancy.