Overview

• Edmonds and his wife Liz moved to Ngatimoti in 2018 and developed River Haven, an 800-acre estate featuring a vineyard, coffee cart, general store, restaurant and pub called The Bugger Inn.
• The ITV three-part series premiered on June 20, showcasing his unconventional wellness routines, including ‘tranquil power’ weightlifting, cold showers, infrared saunas, crystal healing and hyperbaric oxygen therapy.
• Social media reaction split between amusement and bewilderment, with viewers comparing the show to a mockumentary and likening Edmonds to TV characters such as Alan Partridge and David Brent.
• Edmonds disclosed that River Haven is currently haemorrhaging money due to unpredictable weather forcing him to hire staff in advance of guest bookings.
• Local residents have criticised his farming venture as a form of ‘colonising’, and the series features a giant bronze ‘Guardian’ statue Edmonds commissioned to mark his legal victory over Lloyds Banking Group.