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Noche de las Jugueterías Kicks Off Nationwide With Deep Discounts and Family Events

The CAIJ-led campaign guides holiday toy purchases via an interactive map, payment perks, and store programs that extend savings into Reyes.

Overview

  • Stores across Buenos Aires City, Greater Buenos Aires, and multiple provinces are participating today, spanning neighborhood shops, shopping-mall outlets, and national and regional chains.
  • Shoppers can find selected-product discounts of roughly 10% to 50% plus interest-free installment plans of up to 3, 4, or 6 payments, with some outlets adding payment-channel bonuses.
  • Banco Provincia is reported to offer an extra 10% cashback at participating merchants, complementing store-level deals.
  • CAIJ’s website features an interactive map that updates throughout the day and its Instagram account highlights featured actions, locations, and activities.
  • Many retailers are running child-focused experiences and issuing vouchers for later use, including local offers in Rosario and coupons valid from December 26 to January 6 to support Reyes purchases.