Overview

• Lyles announced at Cannes that the event scheduled for this weekend in New York’s Times Square was canceled due to “complications” and “personal reasons.”
• Organizers had advanced plans to shut down Times Square and roll out promotional billboards before sponsor commitments fell short.
• On June 13, Tyreek Hill ran a personal-best 10.15-second 100-meter dash at the Last Chance Sprint Series in California and held up a sign reading “Noah could never.”
• Hill followed Lyles’s announcement by posting a widely shared Simpsons meme of the sprinter retreating, intensifying their online banter.
• The rivalry originated in 2023 when Lyles questioned the “world champion” label and escalated through trash talk and mutual challenges on social media.