Overview
- Reporters on site, including NBC’s Peter Alexander, photographed the words glowing above the World Economic Forum venue.
- The message appeared the day before the president’s scheduled address in Davos.
- Images of the display spread widely on social media, becoming a focal point of pre-event discussion.
- Online reactions were sharply polarized, with some Trump supporters criticizing the slogan and invoking Europe’s monarchies.
- The organizers and funding behind the illuminated sign were not identified in the reporting.