Overview
- NLE The Great, formerly NLE Choppa, surprise-released “KO,” explicitly naming NBA YoungBoy and rapping lines such as “YoungBoy, what? This the big boy league” over a flip of 2Pac’s “Hit ’Em Up.”
- The single’s cover and video use violent and symbolic imagery, including a depiction resembling YoungBoy’s severed head, while NLE channels icons like 2Pac, Muhammad Ali, Mike Tyson, Prince, and Michael Jackson.
- Video collaborators reported by outlets include Michael Jackson choreographer Travis Payne, with NLE wearing Jackson’s shoes during performance sequences.
- The release doubles as a branding pivot with a shaved look and the new moniker NLE The Great, supported by a national rollout featuring billboards, collectible CDs, and a Halloween merch drop.
- NBA YoungBoy has not publicly responded, while his mother posted a mocking Instagram Story; online reaction has criticized NLE’s stance as hypocritical, and some fans have alleged he used bots to boost supportive comments.