Overview
- NLE The Great, formerly NLE Choppa, promoted his YoungBoy diss single 'KO' with a billboard placed in North Baton Rouge, the rapper’s home neighborhood.
- 'KO' arrived around Halloween and flips Tupac’s 'Hit ’Em Up,' with lyrics that question YoungBoy’s influence and authenticity.
- In interviews recounting the rollout, he described a graphic dream of holding a young boy’s head and said he prayed for guidance before deciding to proceed.
- He says he does not hate YoungBoy, calls for different choices, and even says he would like to hug him and collaborate in the future.
- Online reaction to the billboard has been sharply critical in many quarters, with claims of label-engineered promotion and concern over real-world fallout, while YoungBoy has not responded publicly.