Overview

• On July 22, Nita Ambani, joined by daughter Isha Ambani and daughters-in-law Shloka Mehta and Radhika Merchant, officially inaugurated the Swadesh flagship store in Mumbai’s Churchgate district.
• The pink gharchola saree was crafted from Madurai cotton and handwoven over ten months by artisan Shri Rajshrundar, then styled by Manish Malhotra with a phirozi silk kanchali blouse and antique gold embroidery.
• Nita accessorised with a gold bajubandh passed down from her maternal great-grandmother, a piece she first wore at her wedding and plans to transfer to Isha and granddaughter Aadiyashakti.
• A traditional pooja held at the historic Eros building marked the store’s opening, blending cultural ritual with the launch of Reliance Foundation’s artisanal initiative.
• Swadesh aims to revive and market traditional Indian textiles and handicrafts by showcasing the work of skilled weavers and promoting heirloom jewellery through curated retail spaces.