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Nissan to Produce Honda-Branded Pickups in U.S. Factories

It uses idle capacity to build popular pickup models under Honda's badge, shielding both companies from U.S. tariffs.

Overview

  • Nissan and Honda are finalizing an OEM deal for U.S. pickup production with formal agreements expected soon.
  • Under the plan, Nissan will produce Honda-branded large pickup trucks at its underutilized U.S. plants.
  • Nissan’s 2024 U.S. factory utilization was about 50 percent, well below the 70–80 percent breakeven threshold.
  • Local assembly will help both automakers avoid additional import tariffs imposed under the Trump administration.
  • The collaboration marks a deepening of post-merger strategic ties after their February integration talks were called off.