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Nissan Explores Sale of Yokohama F. Marinos Stake, Approaches Multiple Buyers

The outreach follows a steep annual loss, signaling a broader pullback from sports spending.

Overview

  • Nissan has contacted several companies about a potential sale of shares in the club’s operating company, with the process expected to be considered carefully, according to people familiar with the matter.
  • The automaker owns about 75% of the operator, giving it control of the J1 club as a consolidated subsidiary.
  • Yokohama Mayor Takeharu Yamanaka said the city will act to ensure hometown activities, stadium use, and community ties continue and develop, and he expressed a desire for the club’s continuity.
  • Nissan previously ended its partnership with City Football Group and proposed renewing Nissan Stadium naming rights at about ¥50 million per year, less than half the current fee, which the city has said it will review.
  • Founded from Nissan’s company team and a five-time J1 champion, Yokohama F. Marinos has struggled this season after two coaching changes and sits level on points with the relegation zone.