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Nissan Ends U.S. Versa Production, Erasing the Last Sub-$20,000 New Car

The decision signals a focus on Sentra, Altima and Kicks under tariff-driven cost pressure on Mexico-built entry models.

Overview

  • Nissan confirmed U.S. production of the Versa ended in December 2025, closing out the brand’s entry-level sedan here.
  • The Versa’s exit eliminates the nation’s last sub-$20,000 new car and lifts the effective price floor to the low $22,000–$23,000 range.
  • Nissan positions the Sentra and Altima as its U.S. sedans and points to the Kicks in the compact SUV slot as its value offerings.
  • Current pricing benchmarks include the 2026 Hyundai Venue at about $22,150, the Kia K4 sedan at $23,385, the Nissan Kicks Play at $22,910, and the Sentra at roughly $23,845.
  • Reporting indicates a next-generation Versa will continue in markets such as Latin America, while Mexico-based production exposes the model to U.S. import tariffs that would inflate pricing.