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Nissan Announces Aggressive Mid-Term Targets Amid Share Drop

The automaker outlines ambitious plans for electrification, cost reduction, and global sales expansion to drive future growth and profitability.

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Nissan Chief Executive Makoto Uchida speaks during a press conference in Atsugi, near Tokyo, Monday, March 25, 2024. Nissan will expand its electric vehicle lineup, develop more powerful batteries, cut production costs, while speeding up the whole process, in what the Japanese automaker’s chief called “The Arc” pathway to greater sales by 2030.(Kyodo News via AP)

Overview

  • Nissan's shares dropped after announcing aggressive new mid-term targets, aiming for 1 million additional vehicle sales and a 30% cost reduction in next-generation EVs by 2027.
  • The automaker plans to launch 30 new models by 2027, with 16 being electrified, as part of its effort to enhance competitiveness and profitability.
  • Nissan aims for an operating profit margin of at least 6% by 2027, supported by cost-cutting measures and a focus on key markets in North America, China, Japan, and Europe.
  • The Arc business plan is positioned as a bridge to Nissan's long-term vision, Nissan Ambition 2030, targeting significant growth in electrified models and new business ventures.
  • Strategic partnerships and new development approaches are key to achieving cost parity between EVs and ICE vehicles by 2030, with a focus on modular manufacturing and battery innovations.