Overview

• Nissan and Honda are in final negotiations for Nissan to produce Honda-branded pickup trucks at underused U.S. plants.
• Nissan’s U.S. factory utilization fell to about 50 percent in 2024, well below the 70–80 percent breakeven level.
• Honda would fill a gap in its domestic lineup and curb high import tariffs by sourcing pickups from a U.S. manufacturer.
• The proposal follows the collapse of merger talks in February and reflects Nissan CEO Ivan Espinosa’s public push for U.S. collaboration.
• If finalized, the OEM supply arrangement could bolster both companies’ profitability and set a precedent for cross-brand manufacturing.