Overview

• On August 14, Nio handed over its first Firefly hatchbacks to customers at its Utrecht hub in the Netherlands and its Oslo and Stavanger stores in Norway.
• Registration data show only seven Firefly units were registered in each country through mid-August, indicating limited initial market penetration.
• Nio said earlier ramp-up problems at its Hefei plant have been fixed and forecast a record month of Firefly deliveries, a statement that coincided with a premarket rise in its share price.
• Firefly pricing starts at NOK 279,900 in Norway and €29,900 in the Netherlands, with Norway exempt from the European Union’s 20% tariff on Chinese-made EVs.
• The brand plans to expand to 12 additional European markets by the end of next year through distributor partnerships, replacing Nio’s previous direct-to-consumer model.