Overview
- Firefly reduced prices in Norway by 17.9% under a limited ‘Pre-Christmas Offer’ running to December 14, covering about 85 inventory vehicles, after softer-than-expected early sales.
- In the Netherlands, Firefly launched a Black Friday promotion cutting €5,000 from the First Edition to €24,900 through December 7, with discounts applied to available units.
- Nio and Firefly officially launched in Portugal via distributor JAP Group, listing local prices for ET5, ET5 Touring, EL6 and two Firefly trims, with showrooms opening in Lisbon and Porto this month.
- Nio shipped its first right-hand-drive batch to Singapore and targets market entries in Thailand and the United Kingdom in 2026 as part of a broader export push.
- October deliveries hit a record 40,397 vehicles (+92.6% YoY) with Firefly at 5,912 units, while Goldman Sachs lifted its price target to $7 ahead of Q3 results due November 25.